After working through various assumptions we reached a conclusion that risk is far higher than 6%. – Age and life-cycle segmentation of Ffe Conditioner shows that the company still hasn’t able to penetrate the millennial market. So exploitation level is a good barometer to assess the quality of human resources in the organization. : Launching the Force Engine and Fuel Conditioner in Canada Harvard Business Review Case Study.
Net Cash Out Flow – What the firm needs to invest initially in the project.

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On a broader scale – imitation of products of Ffe Conditioner can happen in two ways – Duplication of the products of the company, and competitors coming up with substitute products that disrupt the present industry structure.

Project selection is often a far more complex decision than just choosing it based on the NPV number.

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In 2010, An entrepreneur is trying to enter the Canadian market for fuel additives by marketing a product – Force For Earth (FFE) Fuel and Engine Conditioner. The entrepreneur’s challenge is to understand, from the marketing perspective, the key selling features of the FFE product that would resonate with his target groups.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects.

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At 20% discount More Help the NPV is negative (9482855 – 10029292 ) so ideally we cant select the project if macro and micro factors dont allow financial managers of Ffe Conditioner to discount cash flow at lower discount rates such as 15%.

Two key considerations while using BCG Growth Share Matrix for For Earth Inc.

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***It is a broad analysis and not all factors are relevant to the company specific. MBA and EMBA professional can take advantage of these situations to – apply theoretical framework, recommend new processes, and use quantitative methods additional resources suggest course of action. Intangible resources of Ffe Conditioner are –skill and administrative level of managers, brand names and goodwill of the company, intellectual property rights, copyrights, trademarks, and special relationship with supply chain partners.

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The entrepreneur’s challenge is to understand, from the marketing perspective, the key selling features of the FFE product that would resonate with his target groups.

In 2010, An entrepreneur is trying to enter the Canadian market for fuel additives by marketing a product – Force For Earth (FFE) Fuel and Engine Conditioner.

Matthew Thomson, Ken Mark (2018), For Earth Inc.
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: Launching the Force Engine and Fuel Conditioner in Canada case study is a Harvard Business School (HBR) case study written by Matthew Thomson, Ken Mark. Unlike many competitors in North America, FFE’s products have been proven to deliver the benefits stated on the package, but the entrepreneur’s dilemma is that every other product in the market claims to offer “proven” results as well, even though most of these claims are unsubtantiated, false or exaggerated.
Step 3 – Add all the discounted cash flow. The For Earth Inc.

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year that site year 2 and so on. .